Add Image Assets to Boost Click Through Rates

Incorporating image assets into search ads can boost click-through rates by an average of 6%, a significant uptick in engagement. Enhancing your expected click-through rate not only improves your Quality Score but also reduces your cost per click, allowing you to save money while attracting more clicks.

It’s crucial to choose an image that aligns closely with the ad copy and effectively communicates its message. For example, if the ad is promoting a new Toyota 4Runner at a dealership, the image should specifically feature the Toyota 4Runner, not just a generic storefront or a different vehicle. A relevant and high-quality image can enhance click-through rates even further.

Don’t miss out on this opportunity—start adding image assets to your Google search ads today and see your click-through rates soar!

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