If your dealership relies on Google to bring in leads, it’s time to rethink your strategy. SparkToro recently analyzed 332 million search queries, revealing major shifts in how people interact with search results.
Key Findings That Affect Your Dealership
1️⃣ 64% of searches don’t result in a click – Google is providing more answers directly in search results, reducing organic traffic opportunities.
2️⃣ Google’s own products (Ads, Maps, Featured Snippets) are taking over – If you’re not visible in these spaces, you’re missing out.
3️⃣ Branded search is growing – People increasingly search for specific dealerships rather than generic terms like “best car dealership near me.”
What This Means for Your SEO & SEM Strategy
🚀 SEO Adjustments:
- Optimize for featured snippets and Google Business Profiles.
- Ensure your dealership is ranking in local search results.
- Create content that directly answers search queries (FAQs, comparison pages, etc.).
🚀 SEM Improvements:
- Fine-tune paid search campaigns to stand out against Google’s increasing ad saturation.
- Leverage branded search ads to capture users looking for your dealership by name.
- Use high-intent keywords that drive real leads.
The Bottom Line
Google is evolving fast, and dealerships that don’t adapt will see declining visibility. But the good news? With the right strategy, you can still win in search.
📲 Need help optimizing your dealership’s SEO and SEM? Let’s talk! Vescovo Marketing specializes in cutting-edge automotive digital marketing that keeps you ahead of the curve.
👉 Contact us today!
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