Posts by George Vescovo

Discover how to elevate your Google Ads ranking at no additional cost! Here are three effective strategies to enhance your visibility and increase traffic to your website: Avoid: Generic ads with broad keywords like “cars near me.” Implement: Use specific keywords tailored to your audience, such as “used SUVs under $20k in [your city].” Example:…

Incorporating image assets into search ads can boost click-through rates by an average of 6%, a significant uptick in engagement. Enhancing your expected click-through rate not only improves your Quality Score but also reduces your cost per click, allowing you to save money while attracting more clicks. It’s crucial to choose an image that aligns…

Poor conversion setup in Google Analytics (GA4) is the leading reason for poor digital marketing performance in the automotive industry. Many digital marketing vendors measure the wrong things in Google Analytics – GA4 (and in Google Ads), which negatively impacts leads and ultimately hurts sales for the dealer. If the dealer isn’t holding their digital…